At ODTUG Kscope17 we are using wearable beacon technology to make the event better. The technology will also help us understand what works and what does not. From recent surveys we learned that attendees want a more personalized experience, and the only way for our events team to gain the knowledge required to achieve this is through sophisticated event technology. We have partnered with TurnoutNow to employ their wearable beacon technology and data analytics to provide us with this level of detail.
TurnoutNow has deployed their beacon technology at more than 150 events globally, including technology, healthcare, financial, real estate, food, construction, retail, sporting, and entertainment events. They even deployed at Super Bowl 50. There is no other partner who has more experience with this technology, and the data captured is wholly-owned by ODTUG. TurnoutNow does not copy, store, or release any of our data. They are the trusted beacon solution for today's innovative events.
Each attendee badge will have a small beacon on the back of the badge. The TurnoutNow wearable beacon is a small wireless device that broadcasts a unique signal using Bluetooth Smart technology. To capture the unique signal, TurnoutNow deploys small receivers that listen for the beacon signals and transmit them to their cloud for processing. To aid us in a deep learning exercise about this year's event, the data we capture will be used for the following purposes:
- Aid the events team in making decisions in real time to affect the experience
- Determine traffic patterns throughout the event venue only
- Track certifications, room capacities, and speaker engagement
Thank you for helping us enhance your conference experience. If you have any questions about beacon technology, please ask at the registration desk.